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Good marketing is about finding just the right person, connecting with them, and developing a real relationship.If you think that sounds like a bit more touchy-feely definition of marketing than you’ve heard, you’re right…Of course, before going on a date, you should make sure you’re attractive and presentable.No, you don’t have to look like an airbrushed supermodel on the cover of a magazine, but you’ll definitely want to make sure you’re clean and dressed nicely.For many business owners, “marketing” is a dirty word.You hate self-promotion and don’t want to be pushy.
If you want your business to be successful, you need to be persistent in getting the word out about it.If you’re looking to begin a healthy, successful relationship, you need to keep those standards high and only date those who fit your needs. When marketing your business, attempting to appeal to everyone will leave your marketing bland and uninteresting.When you target everyone, you’re actually targeting no one.And if your target audience for your business is C-level executives, then Linked In is a much better choice of social media platform to market your business, while hanging out on Tumblr would likely be a waste of your time.
You have to use the right platforms, tools, and strategies to reach your audience.Before creating a new product or service, it’s important to validate your idea before launching.