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After filling in the questionnaire, the man registered for the site and was delighted with the follow-up email he received.
It contained several profiles of highly promising matches all “waiting to contact him”.
Searchmate had so far suggested four – two of whom she’d already seen on rival site Plentyoffish.com, a free site, and who had both already declined to date her.
In November she received a letter from a Searchmate adviser saying that her membership was “not progressing as expected”.
The site explained that this was down to most of the gentlemen who were active within her area “going on hold”, meaning they could no longer be contacted.
Searchmate offered to upgrade Aileen to its “Platinum” membership, a service via which customers are assigned their very own matchmaker who will proactively look for potential matches outside Searchmate’s client base.
He said: “I wanted to get back on the dating scene but I felt fragile from the split.
Most people on these dating websites are just looking for a bit of fun, but I find that all a bit seedy.
But despite the significant increase in the number of daters, total revenue for the UK dating industry is falling, meaning firms are making less money per head.When the man complained to Elite Singles, it refunded him without a fuss, as it has a 14-day refund policy.