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06-Aug-2017 15:51

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What do your long lost childhood best friend, your college roommate, your boss and your significant other all have in common?If you are one of the hundreds of millions of people using social networks, there’s a good chance that you are linked to them through an online relationship. Online social networks are websites that allow users to build connections and relationships to other Internet users.Social networks themselves do not necessarily guarantee the security of the information that has been uploaded to a profile, even when those posts are set to be private.

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Behavioral advertising is the term used to describe the practice of tailoring advertisements to an individual’s personal interests.

(See The Value of Behavioral Targeting by Howard Beales, sponsored by the Network Advertising Initiative)Social networks collect a lot of information about potential customers, which advertisers are very interested in using.

In some ways, this may be useful to the user because the advertisements he or she sees may appear more relevant.

While this and other similar bugs are usually quickly fixed, there is great potential for taking advantage of leaked information.

(See New York Times' Facebook Glitch Brings New Privacy Worries)In fact, a 2009 study conducted by AT&T Labs and Worcester Polytechnic Institute found that the unique identifying code assigned to users by social networks can be matched with behavior tracked by cookies.However, many people besides friends and acquaintances are interested in the information people post on social networks.