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Rowling wrote when giving the award, "It's high time I paid homage to the mighty Muggle Net," and listed all the features she loved, including "the pretty-much-exhaustive information on all books and films." In 2005, only The Leaky Cauldron was honored.
In Rowling's words, "it is about the worst kept secret on this website that I am a huge fan of The Leaky Cauldron," which she calls a "wonderfully well designed mine of accurate information on all things Harry Potter." In December 2007, the award went to The Harry Potter Alliance, a campaign that seeks to end discrimination, genocide, poverty, AIDS, global warming, and other "real-world Dark Arts", relating these problems to the books.
The unsuccessful attempt eventually led to their inviting the webmasters of the top sites to premieres of the films and tours of the film sets, because of their close connection with the fans. executives have acknowledged that many fans are disappointed that certain elements of the books are left out, but not trying to avoid criticism, "bringing the fan sites into the process is what we feel is really important." At the 2006 Podcast Awards, when Muggle Cast and Potter Cast each received two nominations for the same two categories, the two podcasts teamed up and requested listeners vote for Potter Cast in the Best Entertainment category and Muggle Cast in the People's Choice category. Since then, Muggle Cast has held chapter-by-chapter discussions, character analyses, and a discussion on a "theory of the week".
Muggle Cast has also added humour to their podcast with segments like "Spy on Spartz," where the hosts would call Muggle Net webmaster Emerson Spartz and reveal his current location or activity with the listening audience.
The first site to receive the award was Immeritus, a fan site mostly devoted to Sirius Black, and about which Rowling wrote, "I am so proud of the fact that a character, whom I always liked very much, though he never appeared as much more than a brooding presence in the books, has gained a passionate fan-club." although in 2010 the website came back online again albeit with a lot of content missing.
Potter Cast was released less than two weeks after Muggle Cast's first episode.
Produced by The Leaky Cauldron, it differed from Muggle Cast with a more structured program, including various segments and involvement of more people on the Leaky Cauldron staff compared to Muggle Cast.
From time to time, hosts on one podcast will appear on their counterpart.
Some fans will use canon established in the books to write stories of past and future events in the Harry Potter world; others write stories that have little relation to the books other than the characters' names and the settings in which the fan fiction takes place. Net, there are over 733,000, while ao3has 88,821 stories on Harry Potter as of January 2016.
By the fourth Harry Potter book, the legions of fans had grown so large that considerable security measures were taken to ensure that no book was purchased before the official release date.